Mamma Mia!
On today’s episode of Radio Tortuga I speak with my friend
, an entrepreneur and marketing expert.Marcellino is a fascinating man with a foot in many worlds, being a conservative Catholic with Vitalist sympathies who’s both a longtime participant in EXIT and a recent member / crucial subject matter expert in my job-stacking Tortuga Society.
Marcellino runs the marketing firm Sherwood Fellows, and also maintains a Substack page where he writes about how the right can improve in its messaging and branding.
Topics include:
The Robin Hood theme of Marcellino’s company
Does Marcellino consider himself a Tradcath?
The mission and long-term strategy of EXIT
How an organization like EXIT would help young guys find a wife
Is modern marriage a toothless institution?
Men are generally worse at framing arguments than women
Masculine vs. feminine communication and how Marcellino learned to communicate more effectively with his wife
Being an outsider can make it easier to learn about rhetorical framing
Can you actually be outcome-independent with your wife?
Can men actually control women in the modern world?
Love as an emotion vs. something that emerges from the family unit
Monogamy vs. Polygyny
Do traditionalists have a suitable answer to the Incel Question?
Trad fixation on the procreative element
Does parenting have a large impact on life outcomes vs genes and randomness?
Why Walt prefers transactional dynamics
Trad and Vitalist lifestyles should be seen as orthogonal instead of opposed
The Right lacks tactical intentionality and message discipline
Trump’s unique ability to turn flamboyant lies into a useful mythology
How right wing conspiracy theories fight back against leftist gaslighting
The Right is limited by its tendency to operate in Left’s frame
Walt’s pro-white case for reparations as example of oblique framing
The Right’s tendency to “charge at the guns”
Coalitional nature of the Dems makes them less honest but better at rhetoric
Artistic and high verbal IQ people good at branding are mostly liberal
Simplistic and mono-dimensional nature of right wing masculinity
Ankle-biting tendency of right wingers to hate any kind of good branding
Right wingers have terrible strategy for marketing campaigns (text spam etc.)
The need for a Right Wing Postmodernism
GOP politicians like DeSantis have literally no vibes
Marcellino’s article on Vivek’s stumbles at Buzzfeed
All big brain anti-woke centrist institutions end up bland and center left
Vivek isn’t spinning any kind of compelling narrative
Why the mythology behind the Tortuga Society works well
Can right wing second gen Indian Americans form a movement against H1Bs similar to German Jews pulling up ladder on Russian Jews 100 years ago?
Any successful Right-Wing movement is predicated on Männerbund structure
Marcellino’s college antics starting a fight club and forcibly taking over a dorm to force the university to change the building’s name
Insane inspirational energy of a nascent startup
Is marketing amenable to job stacking?
Marketing, Monogamy, & Männerbunds